• head1

    In an over-stimulated, media-rich healthcare environment how do we filter out what’s really important? Traditional communication approaches assume information is everything, missing out the context and relevance. It shouldn’t be like this, there is a better way.

  • Brain-screen

    We are hardwired for stories. Our left brain hemispheres create stories in order to make sense of external stimuli. These stories justify our actions and explain the world around us. Don’t deliver just quanta of information. We believe narrative is a prerequisite.

  • Flowchart

    Stories illustrate causal relationships and highlight unexpected ways people can solve problems. Positive, hopeful stories widen the sense of what is within our power and equip us to embrace something new. That is why we employ the science of storytelling to drive change.

  • head2

    Are scientists natural storytellers? Well, yes! The scientific method is a perfect example of storytelling in action. Scientists communicate and cascade explanations for their observations through hypotheses/stories – we believe your communications should do the same.

Engaging Science

If you want your target audience to understand the science behind your product and to recognise how its clinical value translates to their everyday lives, get in touch with us. We can help frame the problem and, through our context-driven approach, develop a plan to help you solve it. We are not defined by a set of core services, but here are some examples of how our approach can be applied to common problems.

  • Data narrative development

    Facts alone won’t drive change. Storytelling principles tell us people also need to understand how these facts relate to their everyday world. We will support your messaging with a narrative that resonates with your target audience and empowers them to change.

  • Stakeholder commitment

    Engaging the right people in the right way can make a big difference to your communication strategy. Moving beyond traditional stakeholder mapping, our analytical process creates a mutually beneficial, transparent and meaningful relationship with stakeholders.

  • Scientific framing

    Long before a new drug comes to market, people are talking about it. Misinformation can lead to negative perceptions becoming entrenched. We have an established methodology for creating a strong scientific identity and platform from which informed and accurate scientific exchange can occur.  

  • Lexicon development

    Whether it is the name or description for a new drug class, device, mechanism of action or clinical trial, we have an established methodology for determining the most appropriate nomenclature to communicate the essential features to a target audience

  • Change engagement

    Telling people why they should change does not work. You must also create a reason to care and an environment to enable change. Our change model combines storytelling and behavioural techniques to inspire, motivate and support individuals to change.

  • Simulated learning

    The best way for people to appreciate the value of what they are being told is to place it in their everyday environment. Whether it be telling a story through gamification, simulating a clinical consultation or innovative workshop design we enable people to derive a personal context.

Solving Problems

Scientific Storytellers

If you want to create a deeper level of engagement and lasting behavioral change then we believe you need a different type of team. You need more than strategists and medical writers. You need a diverse group of talent focused on understanding the best way to connect the science with the real world.

 

neurons

Case Stories

We cover global, regional, national projects on behalf of franchises, brands and new chemical entities. From one off projects to long term relationships. If you want to know more - get in touch and we can show you how our different approach changes behaviour.

  • sci _v2

    Branding science

    We all acknowledge the value of branding a product, but what about branding the science behind it? We have “branded” multiple educational campaigns to create a strong scientific identity that conveys the science behind therapeutic innovations and provide a recognised and valued platform for scientific exchange

  • liver

    A liver story

    How do you translate complex trial data into clinical practice, particularly when the data challenges conventional thinking? We developed a multi-channel, evidence-based narrative that explained the data in a way that provided clinical context and significance and helped clinicians understand what this meant for the evolving treatment landscape.  

  • Low res

    Adherence simulation

    In cancer you would think that patients would take their medication to ensure the best chance of survival. Our target physicians needed convincing that this was the case. We developed an interactive approach that presented a real-world conversation between clinicians about the latest thinking and simulated everyday practice

  • moo

    Grassroots cascade

    What should you do when disease awareness is poor or clinicians feel unable to diagnose and manage their patients effectively? Our solution was not to just educate them about the disease, but to provide a personal context and practical tools/exercises that drove confidence to change the way they approached the disease and its management

  • Hands up

    Representative science

    Our task? Connect 20 years of heritage, a diverse dataset including 28 RCTs and radically different data pipeline strategy. 3 Months, a dozen stakeholders and an engagement dashboard measuring the result post rollout. Our output? A simple serialised story to engage a global sales force

  • neo

    Oncology Community

    How do you interpret the myriad of data to ensure it’s engaging, relevant and meaningful to the lung cancer community? We developed a digital, interactive magazine that placed emerging trends into real-world settings enabling the lung cancer community to come together to discuss innovation in cancer treatment

  • GSK customer

    Injecting experience

    Our customers’ experience is so important. So how do you get a large, international workforce to understand the roles various customers play in developing and using your products? We developed an online campaign that brought customer experience into the heart of the corporate culture

Partnering Clients

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Scoop.it

Our obsession in the constantly changing world of storytelling, scientific communication and innovation keeps us fresh and different. To share these developments we curate the World's first publication in this field.

Read all about it

Driving change

Get in touch

We like nothing better than being presented with an opportunity, a problem or even to be invited to be involved in the early stages of defining an issue. We have offices in London and Boston. Do pop in to say hello if you are passing.

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UK office:
1 Oxendon St,
London
SW1Y 4EE
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US office:
31 St. James Ave,
Boston
MA 02116
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